Automotive & Garage
Etched emblems, club pieces, and showpiece glass for the people who live for the build.
Talk Shop →Etched by hand,
made to last.
One-of-a-kind glass etching for automobiles, weddings, and commissions — drawn, masked, and cut by hand in Petaluma, California.
Three ways to work together
Every piece starts as a conversation and ends as something you can keep for a lifetime.
Weddings & Events
Personalized barware, signage, and keepsakes that make the day — and the gift — unforgettable.
Plan the Day →Custom Commissions
Have something in mind? Bring the idea — I'll handle the drawing, the glass, and the etch.
Pitch an Idea →A few recent pieces
About
Made in Petaluma by Joe Lauritzen
Sterling Etch Co. is one person and one workshop. Every design is drawn, masked, and etched by hand — no clip art, no shortcuts, no middlemen — so you work directly with the maker from first sketch to finished piece.
Glassware, mirrors, awards, panels, keepsakes — if it's glass, it can be etched, with depth and detail you can feel with a fingertip. Local pickup is welcome, and pieces ship nationwide.
Start a Conversation →